Use case: demo follow-up

Follow up the deals that went quiet

They took the demo and then stopped replying. A personal recap video with their company on it re-opens the conversation where another check-in email confirms you have run out of things to say.

The follow-up you never send

A prospect took the demo, said it looked useful, and went quiet. You know a personal recap would bring some of them back. Writing twenty of them by hand is a chore, so you send a templated 'just checking in' instead, and they ignore that too.

What Personade sends instead

A recap page with their company on it. On the page you appear on camera, opening with the exact thing they cared about in the demo, then the walkthrough you already recorded. It reads as a founder who remembered the conversation, because you did.

Why it beats another check-in email

Warm leads are the easiest reply you will get all week, and most founders waste them on emails that say nothing. A short personal video re-opens the conversation where a fourth text nudge just confirms you have run out of things to say.

A realistic week

Pull the list of deals that stalled this month. Record your recap demo once, if you have not already. Generate a personal follow-up video for every quiet prospect, each opening on the one thing they cared about, and send the links from your own inbox. Warm leads, a personal touch, an afternoon of work, and then you watch who presses play again.

Still filling the top of the funnel too? See the cold outreach use case.

Common questions

Does a follow-up video look desperate?

The opposite. Desperate is a fourth 'just circling back' email with nothing new in it. A short recap video that names the one thing they cared about reads as a founder who was paying attention, which is exactly the impression a stalled deal needs.

Do I have to rewatch every demo call to personalize these?

No. You record the walkthrough once and reuse it. The only personal part is the opening line, which you can ground in a single note from the call. Personade writes it, says it in your cloned voice, and lip-syncs it onto your footage.

How is this different from a check-in email?

A check-in email asks the prospect to remember why they cared. A recap page shows them. Their company is on it, you are on camera opening with their specific point, and the next step is one click, not a reply they have to compose.

How many follow-ups can I make from one recording?

As many as you have stalled deals. Record the demo once, up to 90 seconds, and reuse it for everyone. The opening line changes per prospect; the demo does not.

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