Every founder we know has the same split
You can build anything. Getting people to look at it is another story.
Built between Bali and the UK
Personade’s founders are three mates who met online, swapping stories about building and scaling their own businesses. Somewhere in those conversations, they noticed the same problem kept showing up and decided to fix it.
Jo-Rémi tried the advice everyone gives: reach out to people one by one on LinkedIn, personally, and you’ll get replies. He sent five messages and gave up on the sixth. Sending the same pitch two hundred times is not a job for a human.
Niall Cleaver is the selling half. He helped grow and scale businesses while building in public to sixty thousand followers, and watched technical founders undersell brilliant products for years.
Dani Rodriguez had already done both ends of it twice. He built Tokfluence, the search tool marketers use to find TikTok creators, and TariffApi. Two products he wrote himself and then had to find an audience for. He builds here too.
Between them, the problem was obvious: the advice works, but no one can execute it at scale. So they built Personade, a tool that runs LinkedIn outreach from your own account, and they are here building it together.
3
founders, two build it one sells it
60k
LinkedIn followers, built in public
0
outside investors, fully bootstrapped
Three people, no layers.
You will speak to one of us on the call, and the same one after you sign.
Builds the product
Jo-Rémi Saada
Technical founder. Writes the code, and would rather do anything than run a cold-email campaign. Works from Bali.
Sells it
Niall Cleaver
Grew and scaled businesses while building in public to sixty thousand LinkedIn followers. Has watched technical founders undersell good products for years.
Builds it and gets it seen
Dani Rodriguez
Built Tokfluence, the search tool marketers use to find TikTok creators, and TariffApi. Two products of his own, coded and distributed. Does both here.
Honest outreach, or none.
Three rules we will not trade away to make the numbers look better.
Your account, your words
Every message goes from your own LinkedIn account, in words you wrote. We never put words in a stranger's mouth.
Only true things
A good message is about the lead's real business, not their first name dropped into a template. The effort is the point. Faking it defeats it.
Safe by default
Daily limits, working hours, the same connection every day for each account and a three-week warm-up are on from day one. Your account matters more than one extra send.
Try the thing we built for ourselves.
14 days free. Every feature. Cancel any time.