Getting your product in front of people
Short, honest notes on founder-led sales: how to reach the right leads with a demo you record once, without turning into a salesperson.
Best ways to send personalized video to cold leads, compared
Compare the best personalized video outreach tools for cold leads, from Loom and Sendspark to avatar tools, and pick the right one for your outreach.
Read the postBest cold outreach tools for solo founders (2026)
The best cold outreach tools for solo founders in 2026, grouped by the job they do: finding leads, cold email, LinkedIn, and personalized video.
Read the postLoom is a great recorder and a terrible outreach tool. Here's the difference
Loom is a great screen recorder but a poor cold outreach tool. Here is why one video per prospect does not scale and what a Loom alternative needs.
Read the postHow to send personalized videos from a Clay table
A step by step Clay workflow for personalized video outreach: which columns to name, how to get one video per row, and how to write the video links back into your table.
Read the postHow to send a personal video to 200 leads without recording 200 videos
Send a personalized video to 200 leads without recording 200 videos. Record your demo once, personalize only the spoken opening line, and keep it honest.
Read the postDoes personalized video actually get more replies? What the data says
Does personalized video get more replies than text? Usually yes, but only when it proves real effort. What actually drives reply rate, and when video fails.
Read the postIs AI voice cloning for sales creepy? An honest answer
Is AI voice cloning for sales creepy? Honest answer: it is creepy when it hides something, and fine when it is your voice saying true things you send yourself.
Read the postCold outreach for a team of one: the whole stack, cheap
Cold outreach without a sales team, done cheap: the five jobs a solo founder actually needs, what to skip, and where one paid tool earns its place.
Read the postStop building features. Nobody has seen the ones you have
Building instead of selling feels like progress but teaches you nothing when nobody has seen your product. When to add features and when to get customers.
Read the postPersonade is live: one recording, every name spoken
Personade is open to everyone. One demo becomes a personalized video and page per lead. Personade for Slack sends birthday and anniversary videos.
Read the postHow to download a Loom video
Three ways to save a Loom recording as a file: Loom's own download button, a free browser tool for public links, and what to do when the video is private.
Read the postHow to do cold outreach when it feels like spam and you hate it
Cold outreach feels like spam when it ignores the person. Here is how to do honest, relevant cold outreach as a founder without feeling sleazy about it.
Read the postHow to write a cold message that doesn't get instantly ignored
Why cold emails and DMs get ignored, and how to write a cold message that gets a reply. A founder's guide to first lines, templates, and personal outreach.
Read the postYour Product Hunt launch was a day. Selling is the other 364
Your Product Hunt launch was one day of borrowed attention. Here is why the spike fades and how to get customers after Product Hunt with a weekly loop.
Read the post"If you build it they will come" is the most expensive lie in software
"If you build it they will come" is a startup myth. Here is why nobody is buying your SaaS and why building is never enough without distribution.
Read the postI can code but I can't sell. Now what
You can code but you cannot sell your SaaS. Here is why that gap is smaller than it feels and the small weekly loop that gets you selling as a developer.
Read the postHow to find leads for your SaaS without buying a list
How to find B2B leads for cold outreach without buying a list. Define one person, then find them free on LinkedIn and Google Maps, no stale lists needed.
Read the postYou didn't fail at building. You skipped distribution
You built a SaaS but no one is using it. Usually that is a distribution problem, not a product one, and here is how to tell before you rewrite anything.
Read the postBuilding got free. Selling didn't. A founder's field guide
Anyone can ship a working product now, so building stopped being the moat. Why distribution became the only hard part, and what to do about it.
Read the postHow to get your first 10 customers with no audience
Get your first 10 SaaS customers with no audience and no budget using a small weekly outreach loop you run by hand, not by building a following first.
Read the postHow founder-led sales actually works when you hate selling
Founder-led sales for technical founders who freeze at outreach: why you are better at it than you think, and the small system that makes it bearable.
Read the postThe complete guide to personalized video outreach (2026)
What personalized video outreach is, when it beats plain cold email, and how to send one to every lead without recording fifty videos. The full playbook.
Read the postCold email vs personalized video: what actually gets replies
A straight comparison of cold email and personalized video for founders running their own outbound: where each wins, where each fails, and how to choose.
Read the postWhy founders who can't sell should send video, not cold email
Most technical founders can build anything but freeze at outreach. Why a short personalized video beats another cold email template, without recording twice.
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