Privacy policy

Contents

Who we are

Personade ("Personade", "we", "us") makes LinkedIn outreach software. You connect your LinkedIn account, choose who to reach, and Personade sends the connection requests and follow-up messages for you, from your account, inside daily limits. We also make personalised videos as a separate done-for-you service. In this policy, "you" means a person who uses Personade or visits this site. If you were contacted by someone using Personade, see Your rights.

Your account

When you sign up we collect:

Account details: your name, work email, company, and role. If you sign in with Google we receive your name, email and profile picture from Google and nothing else.
Your company's website: we read its homepage once and use an AI model to draft a short description of what you sell and who buys it, so your first campaign has a starting point. You can edit or discard it.
Billing details: handled by our payment provider, who is the merchant of record. We see your plan, your invoices, and the last digits of your card, never the full number.
Settings and activity: your campaigns, sequences, limits, working hours, notification preferences, and a log of what the product did and when.
Product usage: which pages of the app you open and which features you use, so we can see what works and fix what does not.

Your LinkedIn account

To run campaigns from your LinkedIn account, our software signs in as you in a browser on our servers. This is the most sensitive thing we hold, so here is exactly what it involves.

What we collect

Your LinkedIn email and password, and any verification code LinkedIn asks for during sign in. The password and code are used once to sign in and are deleted no later than thirty minutes after you type them, whether or not sign in succeeded. We never show them to anyone, including you.
The signed-in session: the cookies LinkedIn issues after sign in. This is what lets us act as you without your password. It is stored encrypted and is only ever opened on our servers.
A fixed internet address: each account gets one fixed residential IP, always the same one, from a proxy provider, in your country when one is free, so LinkedIn always sees your account from the same place. The login for that address is stored encrypted.
Details of the computer you connected from: screen size, language, operating system and time zone, read from your browser when you connect, so the browser we run looks like yours.
Your LinkedIn profile: name, headline, photo and profile URL, so the app can show which account is connected.

What we do with the session

We use it only to carry out the campaigns you set up (profile views, connection requests, messages, follows, likes, endorsements, and withdrawing invites), to import leads from the searches, posts, events and groups you point us at, to read the profiles of your leads, and to sync the conversations your campaigns started. We do not use it for anything else, and we never post, comment, or change your profile.

What we do not read

We only keep conversations with people your campaigns contacted. The rest of your LinkedIn inbox, your other connections, recruiters, colleagues and friends, is never stored. Our software has to load the messaging page to find your campaign conversations, but anything that is not a campaign lead is dropped immediately and never written down.

Disconnecting

You can disconnect an account at any time from the app. We delete the stored session and sign it out on LinkedIn's side. We do the same automatically seven days after a subscription ends, and three days after a trial that was never paid for. The fixed address is released once it has gone unused for thirty days.

The people you reach

Personade stores information about the people you add to a campaign or a list. You decide who they are. You are the controller of that data and we process it for you under our Data Processing Agreement. What we hold about each person:

What you imported: name, headline, position, company, location, profile URL, photo, and any columns from a CSV or fields you typed in yourself.
Their public LinkedIn profile, read from your account when a campaign step opens it: about, experience, education, skills, follower count, and their recent posts when a step interacts with one. Their company's LinkedIn page is read once and shared across your workspace.
Contact details LinkedIn shows you once you are connected: email address, phone number, websites, and whatever else they put in their contact info section.
Email addresses we find: when you use Find email, we look at the person's profile, their company's website, and the address pattern their colleagues use. We tell you whether the result came from their profile or is a guess, and we store the two separately.
Campaign history: which step they are on, when they were invited, when they accepted, when they replied, tags, notes you write, and whether you have put them on your do-not-contact list.

Where you use Suggested leads, a lead-search vendor runs a LinkedIn search for the buyer profile we drafted and returns up to 25 public profiles, with a work email where it finds one, which are stored like any other imported lead.

Your inbox

When a lead replies, we store the conversation: the messages in both directions, when they were sent, and any attachments. This is only for conversations with people your campaigns contacted, and only so you can read and answer them inside Personade. Replies you write in Personade are sent from your LinkedIn account.

Personalised video

Personalised video is a separate done-for-you service. If you buy it, we collect:

A recording of the person who appears on camera, made once.
A voice model built from that recording, with that person's written consent, which we record along with the time it was given, the wording agreed to, and where available the IP address it came from. Without consent no voice model is made.
The script for each lead, built from the name, company, role and other details you supplied, and the rendered video and page for each of them.

Depending on the engagement, only the opening line is re-spoken in the cloned voice and lip-synced onto the recording, or the whole script is. Either way the face and voice are always the real person who recorded. We never create a synthetic voice or face of anyone who has not consented, and we delete a voice model on request. Voice and lip-sync work is done by specialist vendors listed under Who we share it with.

Video pages and viewers

Each personalised video sits on its own page at an unguessable web address that is not listed by search engines. If you received one of these, this is what the page records: that it was opened, whether the video played and how far it was watched, and whether the button was clicked. We do not store your browser or location, and your IP address is kept only briefly to limit repeated requests, never linked to you. Google Analytics also loads on these pages, as on the rest of our app, and sets its own cookies. The sender sees the engagement so they know their video was watched.

How we use information

To provide, maintain, and improve the service.
To run your campaigns from your LinkedIn account on your instructions.
To find and enrich the leads you ask us to.
To make and deliver personalised videos you have ordered.
To process payments and manage your account.
To send service messages: a reply alert, a daily digest, a weekly summary, and a few onboarding emails. You can turn the digest and summary off in Settings.
To respond to support requests.
To keep the platform secure and prevent abuse.

We do not use your data or your leads' data to train AI models, to build our own contact database, to market to your leads, or to contact them ourselves. We do not sell personal data.

We share data only as needed to run Personade:

Service providers, who process data under contract and on our instructions: cloud hosting, the servers that run the browser sessions, database, file storage, the residential proxy provider (which carries your LinkedIn traffic), a lead-search vendor (which receives search criteria, not your leads), an AI model provider (which receives your company's homepage text, and a lead's first name, company and role when we write a video script), voice cloning, speech and lip-sync vendors for video engagements, transactional email, payments, and product analytics.
Legal reasons: when required by law, or to protect rights, safety, and the integrity of the service.
Business transfers: in connection with a merger, acquisition, or sale of assets, subject to this policy.

The named list of providers, with each one's role and location, is available on request from privacy@personade.com. If you are a customer, our Data Processing Agreement sets out what each category of provider receives about your leads.

This website

If you fill in a form on personade.com, download a playbook, join a newsletter, or book a call, we store the email address and anything else you typed, and use it to send you what you asked for and, unless you unsubscribe, occasional product news. Every email has an unsubscribe link. New submissions and bookings are also posted to a private team chat so we see them quickly. Calls are booked through Cal.com, which handles the booking under its own policy.

If you arrive through a partner's link, a first-party cookie from our partner platform records that, so the partner is paid if you sign up. It holds a partner reference, not your identity.

Cookies and analytics

Essential cookies keep the site and the product working, including a cookie that remembers which region you are in and, in the app, your sign-in. They cannot be switched off.

We measure the site with a cookieless analytics tool that counts page views without identifying you and sets nothing in your browser. It loads for everyone.

Two optional tools set cookies. Google Analytics tells us which pages people visit and receives your truncated IP address and usage data as our processor. Microsoft Clarity records anonymised session replays and builds heatmaps so we can see where the site confuses people; it masks what you type. If you are in the UK, the EU or Switzerland, Clarity doesn't load and Google Analytics sets no cookies until you accept in the cookie banner. Elsewhere they load by default, as local law allows, and you can turn them off. Either way you can change your choice at any time from the Cookie settings link in the footer.

We advertise on Google and on Meta (Facebook and Instagram). With your OK, or where local law does not require asking, the Google Ads tag and the Meta pixel set cookies so we can see which ads bring people here and show our ads again to people who visited. If you click one of our ads and then create an account, we keep the ad's click reference and campaign name with your account. When you sign up, connect LinkedIn, start a trial or pay, our server tells Google and Meta, so they can tell which ad worked. If you accepted ad cookies, that message also carries your email address hashed (scrambled one way, so it cannot be read back), your IP address and your browser type. If you declined, Meta receives nothing, and Google receives only its own click reference, marked as not consented. Deleting your account deletes these records.

How long we keep it

Your account, campaigns, leads and conversations: for as long as your account exists. If you cancel, we keep them so that resubscribing brings everything back. Delete your account from Settings and we delete all of it, including videos, recordings and any voice model, and confirm by email.
LinkedIn session: until you disconnect, seven days after a subscription ends, or three days after an unpaid trial. Passwords and codes: thirty minutes at most.
Video pages: stop being served after a year unless the sender asks for longer, and are deleted with the sender's account.
Voice models: deleted on request, on account deletion, and automatically after sixty days without use. The consent record and the original recording are kept while the account exists so the model can be rebuilt if you order again.
Website sign-ups: until you unsubscribe or ask us to delete them.
Backups: roll over within thirty days of a deletion.

You can ask us to delete anything sooner by writing to privacy@personade.com, and we do it within thirty days. You can also download a copy of your account data from the app. We keep only what a law requires us to keep, and only for as long as that law requires.

Security

Every connection uses TLS. The database and stored files are encrypted at rest. LinkedIn sessions, proxy logins, and every third-party token are additionally encrypted with a key that lives only on our servers, and are never sent to a browser. Access to production data is limited to the people who need it, each signed in individually. Video pages use addresses that cannot be guessed. No system is perfectly secure, so we cannot guarantee absolute security; if we discover a breach affecting you we will tell you without undue delay.

Your rights

Depending on where you live, you may have the right to access, correct, delete, or port your personal data, and to object to or restrict certain processing. To exercise these rights, contact us at privacy@personade.com. You can also complain to your data protection authority.

If you were contacted by someone using Personade, the person or company who reached out to you is the controller of your data, and the message came from their own LinkedIn account. Reply to them to ask them to stop, or write to us and we will pass your request to them without delay and help them answer it. If a video page was made about you and you want it taken down, tell us and we will take it down.

International transfers

Our application servers and database are in the UK, and some of our providers are in the United States. Where we transfer personal data out of the UK or the EEA we rely on the European Commission's Standard Contractual Clauses and the UK International Data Transfer Addendum, or the provider's own certification under an adequacy decision.

Personade for Shopify

Personade for Shopify is a separate product for online stores. The store owner records one thank-you video, and each customer who buys receives a version of it with their own first name spoken in the recorded voice. If you bought something from a store and received a video like that, this is the part that concerns you.

Who controls the data

The store you bought from decides to install Personade, which orders get a video, and how it reaches you. The store is the controller of your data; we act as its processor and only do what the product does. If you want your data corrected or removed, ask the store first; we will also act on a request sent directly to us, in coordination with them.

What we receive from Shopify

When you place a paid order, Shopify tells us your first name, your email address, the order number, the order total, whether a discount code was used, and which products the order contains. The last three exist only so the store's rules can decide whether your order gets a video, and are not kept. Orders the rules skip leave nothing behind about you at all, only a running count of how many were skipped.

What we store

Your first name, your email address, and the order number.
The rendered video and its private, unguessable viewing page.
Whether that page was opened and the video played, so the store knows its videos are being watched. This is a count, not a profile.

The recorded video and the cloned voice

The person in the video is the store's own founder or team member, filmed once, who consents on the upload screen before any voice model is created. Only the greeting with your name is synthesised; the rest is the real recording. No voice or face of yours is ever involved.

How the video reaches you

We do not email you ourselves. The video link is handed to the tools the store already uses, which send it from the store's own address: their email platform (such as Klaviyo or Omnisend), a Shopify automation, or an endpoint the store runs. We also attach the link to your order inside Shopify, where only the store can see it.

If you want it gone

Ask the store to delete your data, and Shopify passes the request to us automatically; we then delete the video, its viewing page and everything we hold about you. You can also email privacy@personade.com directly and we will do the same. If the store removes the app, new videos stop immediately and Shopify instructs us to erase the store's data, including every customer video and viewing page.

Personade in ChatGPT

Personade has an app inside ChatGPT with two free tools: a LinkedIn profile audit and a check for LinkedIn messages that sound like AI. You do not need a Personade account, and the app never signs in to LinkedIn or visits LinkedIn for you.

What we receive

For the profile audit: the LinkedIn profile PDF you upload in ChatGPT (made with LinkedIn's own Save to PDF), or the profile text you paste, plus who you reach out to and any note or message you share.
For the message check: the text you paste.
The language to answer in. Nothing else from your ChatGPT conversation is sent to us.

How we use it

Only to produce the result you asked for. Email addresses, phone numbers and links are removed from the profile text first. The text is then sent to Anthropic, which runs the Claude model that writes the score and the suggestions, and the result goes back to ChatGPT. Anthropic processes it under its commercial terms and does not use it to train its models.

What we keep

Nothing from the app is stored. The PDF and the text are held in memory for the length of the request and then discarded. We keep only a daily count of how many times each tool ran, with no content and no identity attached. Our server logs record errors, such as a file that failed to download, without the file or its text.

What you type in ChatGPT is also handled by OpenAI under its own privacy policy. Questions about the app go to privacy@personade.com.

Children

Personade is a business tool and is not intended for anyone under 18. We do not knowingly collect data from children, and you must not add them to a campaign.

Changes to this policy

We may update this policy from time to time. We will post the new version here and update the date above. We will communicate material changes through the service.

Contact

Questions about privacy? Email privacy@personade.com.

Privacy Policy