Seven things happen between someone connecting their account and a stranger replying
- 01
A LinkedIn account connects
Session capture, encrypted at rest
The customer signs in once. From then on Personade acts on that account, and holding that session safely is the first thing we owe them.
- 02
Leads come in from wherever they are
Search, Sales Navigator, events, posts, groups, CSV
Six ways in, one clean list out. Deduped, matched to a profile, and mapped back to the columns the customer already had.
- 03
A sequence is written, and split
Sequences, A/B tests
A connection request, then the follow-ups, each with a variant. Which one wins is a number, not an opinion.
- 04
Every account keeps the same connection
One fixed residential IP per account, always the same one
LinkedIn sees the same account from the same place every day. Move it and the account looks stolen. Keeping this boring is the job.
- 05
We decide when it is safe to send
Daily limits, working hours, three-week warm-up
A new account sends a little and grows. Every account stays under a ceiling and inside office hours. Getting this wrong costs someone their LinkedIn account, so the limits err on the careful side.
- 06
The message goes out, like a person sent it
Browser automation, queues
Typed at human pace, in the right order, only when the account is quiet. Nothing here is allowed to look like a script.
- 07
A reply lands, and the sequence stops
One inbox, reply detection
Every reply from every account in one place. The moment someone answers, their follow-ups stop, because the worst thing outreach can do is talk over a yes.
At this size, none of this is a slogan
You own the thing, not a ticket
Nothing is handed down from a backlog. You pick up the problem and it is yours end to end, including the part where you decide what the right answer was.
Decisions take minutes
There is no committee, no board and no quarter to wait for. Something that should obviously change can change the same afternoon.
Nobody sits between you and the customer
You hear what they say in their own words, unfiltered by a report. That loop is the whole advantage of being this size.
Bootstrapped, so the maths is honest
No runway theatre and no growth targets invented to justify a round. Customers pay or they do not, and everyone can see which.
No open roles right now
We are three founders and we hire when a problem needs a fourth person, not on a schedule. If the seven stages above read like something you want to own, write to us anyway. Say what you would take on and why.
help@personade.comIt goes to all three founders and you will hear back either way. No form, no tracking system, no keeping you on file.
This is early, and early suits some people
Bootstrapped, three founders, seven timezones apart, and most of the company written down rather than said out loud. If you want a spec and a ramp, this would frustrate you by week two. If you have wanted to own something end to end and never been let near it, this is the version of that.
One email, naming what you would do, telling us why you would be good at it. Send it as a LinkedIn message instead if you would rather, and you will have understood the product without us explaining it.