13 tools for personalized video outreach
What each one costs, how it is priced, and who it is actually for. Including ours, which is not at the top of the list.
Public pricing, checked 5 August 2026
How to read this
Every price here came off the vendor’s own pricing page on 5 August 2026, monthly billing, so the column compares like with like.
Nothing is scored and nothing is ranked, because we have not used all 12 of these in anger and will not pretend otherwise. Where we have, there is a full comparison page linked below. Prices change, so if you spot one that has moved, tell us and we will fix it.
What they cost, side by side
The column that matters most is the last one. Almost everything here is priced per seat, which is a sensible way to sell to a sales team and an expensive way to sell to one person.
| Tool | Entry paid price | What that buys | Priced by |
|---|---|---|---|
| PersonadeOurs | Not published | priced per campaign, not per seat. Scoped on the first call, fixed before anything is produced | per campaign |
| Loom | $18/mo | Business, per user a month. Free tier: 25 videos, 5-minute cap | per seat |
| Vidyard | Not published | entry paid price is not published. Free tier: 5 videos a month. Teams and Enterprise are quoted | per seat |
| Sendspark | $49/mo | Solo, a month, 1 seat, extra seats $49 each. 100 dynamic video minutes | per account |
| Pitchlane | $37/mo | a month, 250 video credits, one credit renders up to 2 minutes. Agency is custom | per video |
| RepliQ | $39/mo | a month, 200 credits, one credit per personalized element (background, first line, page). 50% off annual | per video |
| Potion | $99/mo | Starter, a month per workspace, 750 dynamic AI videos. Professional $299 for unlimited | per account |
| BombBomb | $42/mo | Core, per user a month monthly, $36 on annual. Unlimited video messages | per seat |
| Dubb | $59/mo | Pro, per user a month at list, promotional $42. Unlimited HD video | per seat |
| Hippo Video | $30/mo | Pro, per user a month monthly, $20 on annual. 10 AI-editor videos a month | per seat |
| Bonjoro | $25/mo | Starter, a month monthly, $15 on annual, 50 videos. Pro $39 monthly for unlimited | per account |
| HeyGen | $29/mo | Creator, a month monthly, $24 on annual, 600 credits. Business $149 plus $20 a seat | per seat |
| Wistia | $79/mo | Business, a month, 3+ users, 250GB+ storage | per account |
Monthly billing throughout. Several vendors discount 10 to 40% for paying annually. Personade is priced per campaign and scoped on the first call, which pricing explains.
Which one is for you
01 Personade
Not publishedTurns one recording into a personalized video and its own page for every prospect, run as a done-with-you campaign.
- Pick it if
- Your team has a real list and nobody is going to record the same pitch two hundred times.
- Skip it if
- You need a video library, a CMS, or a recorder for one-off videos. We do not do those.
02 Loom
$18/moThe screen recorder most people already have. One video, shared with anyone.
- Pick it if
- You want fast async video for colleagues, walkthroughs and one-off replies.
- Skip it if
- You need a different video per prospect. Loom gives everyone the same one.
03 Vidyard
Not publishedA mature sales-video platform built around a team, with CRM integrations and advanced analytics.
- Pick it if
- You have a sales team of five or more and want video inside an existing CRM process.
- Skip it if
- You are one person. You cannot even see what the entry tier costs without a trial.
04 Sendspark
$49/moPersonalized and dynamic video for outreach, closest in intent to what Personade does.
- Pick it if
- You want dynamic video and are happy metering it in minutes rather than sends.
- Skip it if
- You want the lead list to come with the tool. Sendspark works from a list you bring.
05 Pitchlane
$37/moOne recording played over a bot-captured recording of each prospect's website. Audio is the same for everyone.
- Pick it if
- You want the cheapest per-render way to drop a video link into a high-volume sequence.
- Skip it if
- You want the prospect to hear their name. Pitchlane's own guide says not to say it.
06 RepliQ
$39/moA credit-metered kit of personalized elements: website and social backgrounds, AI first lines, voice-cloned greetings, dynamic sales pages.
- Pick it if
- You run outreach across several channels and like wiring the pieces together in Zapier or Make.
- Skip it if
- You want one campaign, not a kit. Every element per lead is its own credit.
07 Potion
$99/moClones your face, voice and gestures from four minutes of footage, then generates an AI version of you per lead from a typed script.
- Pick it if
- You want to generate video from text, in several languages, without recording again.
- Skip it if
- Your buyers will notice a synthetic face. Personade keeps the footage real and clones only the voice.
08 BombBomb
$42/moVideo email, long established, strongest in real estate and relationship-led sales.
- Pick it if
- You send video email to people who already know your name.
- Skip it if
- You are sending cold, at volume, from one recording.
09 Dubb
$59/moVideo with landing pages, CTAs and tracking, plus a free tier that is genuinely usable.
- Pick it if
- You want to try video outreach before paying anything.
- Skip it if
- You need one recording to become many personalized videos.
10 Hippo Video
$30/moVideo for sales and support teams, with an AI editor and a separate text-to-video product.
- Pick it if
- You want the cheapest per-seat entry point on this list.
- Skip it if
- Ten videos a month is your cap on the entry tier, which cold outreach passes in a day.
11 Bonjoro
$25/moWarm, hand-filmed videos to people who just signed up, bought, or churned.
- Pick it if
- You want to delight customers you already have, one at a time.
- Skip it if
- You are reaching cold leads. Every Bonjoro is filmed by you, individually.
12 HeyGen
$29/moGeneral-purpose AI avatar video: digital twins, 175+ languages, and a template-plus-CSV personalization workflow with an API.
- Pick it if
- You need avatar video for training, marketing or translation as well as outreach, and have someone to own the pipeline.
- Skip it if
- You want a real rep on screen and a sales campaign, not video infrastructure.
13 Wistia
$79/moMarketing video hosting: a player you control, channels, embeds and audience analytics.
- Pick it if
- You are hosting marketing video on your own site and care about the player.
- Skip it if
- You want outreach. Wistia is a hosting and marketing tool, not a prospecting one.
What every comparison is really about
This is what your lead opens
Not a player, not a share page. Their own page: your video recorded once, your own opening said back with their name in it, in your voice, and the buttons you chose. Every tool above does something adjacent to this. None of them does this.
Rotating through example senders. Sample data.
Maya at Fernwood
Maya, I went through Fernwood's site this week and made you a short walkthrough of the one thing I would change first.
For
Maya
What the comparison always comes down to
One video, or one per prospect
Recorders give everyone the same video. Personade records you once and rebuilds that video per prospect with their name in it, in your cloned voice, so two hundred prospects is still one take.
Whether the leads come with it
Every tool above works from a list you already have. Personade builds the campaign around your list with you, and can help source it, so finding the people is not a second job.
Seats, or campaigns
Per-seat pricing charges for people. Personade is priced per campaign: scoped against your list on the first call, fixed before production, so the number matches the work.
Full detail on pricing and how it works.
Book the intro call.
15 minutes. You tell us how your team does outreach today, we show you how Personade rebuilds a video for every prospect on your list.
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