What is in it
Seven sections, and none of them are about mindset
The full contents. Not a teaser, and not three of seven.
- 01
Who we look for, and where
The one sentence that defines the list, and the four searches we actually run. Only one of them is the obvious one.
- 02
The demo we recorded once
Ninety seconds, one take, no script. What is in it, and the two things we deliberately left out.
- 03
What the opening line says
The five seconds that decide it, and the rule that stops it sounding like a mail merge with a face on it.
- 04
The page they land on
Why the video is not in the email, what sits underneath it, and the two buttons we allow ourselves.
- 05
What we send, and from where
The email itself, the inbox it comes from, and why we never send from the tool that made the video.
- 06
When they watch and say nothing
The follow-up that works on somebody who has already seen your face, and the one that annoys them.
- 07
What we watch, and what we ignore
Opens are noise. The short list of things that actually mean something, and the one number we act on.
We will email it to you. That is the whole transaction.
One email with the PDF in it. No sequence afterwards trying to turn you into a customer, and no call booked on your behalf.
You will end up on our list, which is one message when the product opens. You can leave it in a click and we will not chase you about that either.
Where should we send it?
Written by the two people who run this outbound themselves. There is more of the same thinking, unpackaged, on the blog.
Personade is almost here
Be first in line when the doors open.
Join the waitlist and we’ll let you know the moment you can record your demo and start sending. No spam, one email.