When should you post on LinkedIn?

Wednesday is the only day every study puts among its best. Sprout Social and SocialPilot pick Tuesday to Thursday. Buffer picks Wednesday, then Thursday and Friday. Hootsuite's two summary lines both name Tuesday and Wednesday. Metricool picks Monday to Wednesday.

The weekend is the weakest time in all 5. Sprout Social, Metricool and SocialPilot call Saturday and Sunday the worst days outright; Buffer and Hootsuite say weekends get less engagement than weekdays.

So the safe default is midweek, in your audience's working day. If you post once a week, post on Wednesday.

The hour is where the studies split. Sprout Social, Metricool and SocialPilot all land on late morning to mid afternoon. Buffer, the newest study and the largest count of posts, finds the peak has moved to 3 pm to 8 pm on weekdays, with Wednesday at 4 pm the strongest slot. It says that in 2025 the peak sat almost entirely inside working hours, and has since moved later.

Hootsuite is the outlier. Its by-day list goes from 4 am on Saturday to 8 pm on Friday, and its page gives two different overall answers: 8 to 9 am on Tuesdays and Wednesdays in its summary, and 4 to 6 am on the same days further down. We use its by-day list only.

Monday splits them too. Metricool counts it among the best days; Buffer and SocialPilot say engagement dips on Mondays.

None of the 5 splits B2B from B2C, so this tool does not either. Three of them break results down by industry (Sprout Social, Hootsuite, SocialPilot), and you can pick one above.

Only 2 of the 5 give a number. Buffer says "posting two to five times per week is where most creators and brands start to see results", and that posting 6 to 10 times a week "can push those numbers further still". Metricool, citing LinkedIn, says 1 to 5 posts a week.

So 2 to 5 posts a week is where they overlap. Fewer posts at the right hour beat more posts at 3 am your audience's time.

The studies measure averages over thousands of accounts. Your audience is not an average. A nurse reads LinkedIn on a break between shifts, a founder at 10 pm, a recruiter all day. Industry, seniority and country move the peak more than any study can.

Timezones are the biggest gap. If half your buyers are in London and half in New York, there are only a few hours a day when both are at work. Add them both above and the heatmap shows you which.

Use the heatmap to pick your first slots, then check your own LinkedIn analytics after a few weeks. Your numbers beat everyone's averages, including these.